We rely on Clifton's Strengthsfinder to understand workplace dynamics. As we've used these concepts, it has become abundantly clear that inside each strength is a shadow that lives and breathes too. This relates loosely to Carl Jung's definition of the shadow in psychology. Wikipedia says, "It is important ... in understanding one's own more inexplicable actions and attitudes ... and for learning how to accept and integrate the more problematic or troubling aspects of one's personality.

Here are two examples:

Achiever: This theme is all about drive-constant, relentless drive and accomplishing. A lot, all the time, and without caffeine. That sounds fabulous, so what's the catch? The drive never turns off-not on weekends, not when sleepy, not on vacations, not when colleagues/family aren't keeping up. It is so normal for them to go at continuous full-speed, they forget that it isn't normal for everyone. They get tired and want it to turn off, but mostly because it causes conflict with the ones they care about or work with, not because they can't keep up the pace. Because they can.

Ideation: This strength is all about, you guessed it, I-D-E-A-S. A concept that pulls all the dots together and forms it into a loose blob. In fact, the sun does not set for this person if an idea has not brewed, percolated, and been poured out of them. Once the idea is out-they are sated. Again, it sounds great, right? Who doesn't like amazing ideas? Well, can you imagine what the Achiever might do with this person after about a week of an endless stream of ideas? Throw their hands up in frustration-nothing is getting done! In fact, eventually the Ideator also get frustrated and turn off the ideas. They have become tired of their unrealized ideas as well.

So what can be done to tame the shadows?

• Learn all you can about your talents, including the shadows. Embrace whatever self-awareness assessment(s) that works for you. Hang on to results from assessments, or nuggets of knowledge you find out about yourself. Journaling can be good for this. If you have Learner, Input or Analytical, beware of analysis paralysis or the black hole of information.
  
• Rest it. If you find that one of your strengths is tipping you over (or making your relationships difficult), engage another one for a time. Let the troublesome talent go dormant-it just needs to rest for awhile. This will give you some space from it. You'll then be able to assess how and when you want to use it again. This is an iterative process-don't expect brilliance the first time back.
  
• Balance them all. Realize that this one talent is just one part of you. As you go into each day, understand which parts of you needs to be front and center, and which parts might be able to hang back.

Note: We keep a stockpile of Strengthsfinder 2.0 in our office. Drop by to pick one up and to get to know your strengths (and shadows).

The failing of business start-ups is legendary. There are gads of reasons, but the primary and obvious one is that the owner needs money. Without an owner paycheck, a for-profit business is cloaked in non-profit attire. If a business doesn't use a financial model that supports a regular owner paycheck, the business will break down.

An owner rarely thinks about being paid for each hour they spend on their business. They are in it for the love of entrepreneurship-ideation, independence, resilience, and eventual ROI. Yes they want a pay-off, but in the exciting start-up phase, they get through on a diet of fresh ideas which, to most entrepreneurs, are just as important as food and water.

Reality hits when the "cup of soul" is drained. This simply means that the business has moved past early start-up and now needs more elbow-grease and follow-through-and fewer fresh ideas. It normalizes (feels like work) and the owner gets hungry, literally and figuratively. And in some cases, they are getting hard up for cash. Because they are contributing fewer big ideas in this phase-which is what feeds this personality-their energy wanes along with the pocketbook and the to-do list now seems insurmountable.

For some, their energy returns. They figure out how to enliven it in their mind and hearts again and they break down that to-do list. For others, the hum is gone and without it, the business falters.

Those who find the hum again have figured out an essential element to success: their business demands from them a supreme confidence in their business idea. A paycheck provides a significant boost to reminding them of their intrinsic value. For bread-winners, it helps them keep their energy and time in the business.

A new business rarely provides big salaries. In fact, a smart business plan starts with a small payroll, and ramps up contingent upon hard-won sales. While labor laws don't apply to owners, an owner who believes in their intrinsic value, and does what it takes to ensure their cash flow supports their pay each month, is a smart owner.

The simple take-away is this: A successful and long-term business provides the owner with a regular paycheck that is in-line with cash-flow, real effort, and results.